Hey you,

Did you know that TikTok Shop is already the fourth-largest online beauty retailer in both the US and the UK, with beauty sales growing 84% and 60% respectively last year?

Over the coming year we aspire to make TikTok Shop one of Estrid’s most important sales channels, and we’re looking for someone who wants nothing more than to take on that challenge, build it from the ground up, and see just how far it can go.

The long story short:

We won’t lie - this is not your average company. We are a group of dreamers and doers, on a mission to create one of the world’s greatest consumer brands. In these past years, we’ve done more than most thought possible and have established ourselves as an outlier consumer case. But to be honest, we see this as only the beginning - and we would like you to join us in building the rest.

Your purpose & impact:

As a TikTok Shop Specialist you’ll work directly with our Head of Growth to turn TikTok Shop into one of Estrid’s most important growth engines. You’ll own the day-to-day of the shop, from listings and promotions to creator partnerships and ads, and dig into the numbers to understand what actually drives sales.

Some of the things you’ll do:

• Run the day-to-day of our TikTok Shop: product listings, pricing, and campaigns

• Find, manage and build a community for the creators and affiliates who sell Estrid through TikTok Shop – they are at the heart of our TikTok Shop performance

• Help set up and optimise TikTok Shop ads and live shopping

• Track performance, build simple reports, and turn insights into concrete actions

• Keep track of the economics of the shop: calculate the margin on each product after fees, commissions and ad spend, and support the budget planning to help grow it profitably

• Follow what the best brands are doing on TikTok Shop, and bring new ideas to the team every week

• Work closely with our creative and operations teams to make sure everything runs smoothly

• Test, learn and improve, fast

We think that you:

• Have a very strong work ethic, and a hunger to get better every single week

• Live and breathe social media: you’re often the first to spot a new trend, sound or format, before everyone else is doing it

• Get excited about building a community of creators who don’t just sell Estrid, but genuinely love the brand and feel a special connection to it

• Love the numbers: you dig into the data to understand what’s really driving sales, work out how to optimise it, and then get going on execution

• Are a doer at heart: you’d rather launch, learn and fix than wait for the perfect plan

• Might have some experience from paid social, e-commerce or TikTok Shop, but it’s not a must

Environment you thrive in:

The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built. The behavior of every person matters. Some of our values: Speed, Stay Hungry, High Standards, and Keep It Simple.

What you’ll get:

You will play an important role in building one of our newest sales channels, working directly with our Head of Growth and learning fast by doing. Everything you do will have a real impact, and you’ll see the results in the numbers every day. For the right person, there are great opportunities to develop and grow together with Estrid. The position is based at our office in Stockholm City. We work from the office five days a week, because we believe we build faster and better together.

Office & Colleagues:

We’re a driven and ambitious team with offices in Stockholm and London. We’re now around 70 full-time employees, one third of which have international backgrounds. Our corporate language is English.

Join us!

Estrid is an equal opportunity employer. We are committed to building a diverse and inclusive workplace, and you are welcome at Estrid for who you are. We believe that the more perspectives we have represented at our office, the more we will all thrive, grow, and bring value to the world. Our community is for everyone, and the same is true for our workplace.

Does this sound like a role made for you? We’re looking forward to hearing from you!

Stay kind,

Estrid