Hey you,
Since you’ve ended up on this page, it must mean that you’re interested in potentially working at Estrid! We’re so honoured. Here’s more about us and the role:

Estrid is an award-winning vegan razor and body care brand dedicated to reshaping the personal care industry. Founded in 2019 in Stockholm, Sweden, our products include steel razors, wax kits, vegan body care, deodorant and more. With a strong commitment to delivering high-quality products that empower individuals to embrace their authentic selves, Estrid is on a mission to revolutionise the way people experience shaving. Estrid’s products and subscriptions are distributed across Europe and distributed in over 11,000 doors, with millions of subscribers served.

To power this next phase of growth and continue to build our presence throughout Europe through performance marketing, we are seeking an experienced Head of Paid Social to join our team.

Your purpose & impact:
We are looking for a proactive and data-driven Head of Paid Social to join our on-site team and lead our Performance Marketing efforts. As Head of Paid Social at Estrid, we are looking for a dynamic individual with a proven track record of developing and executing Paid Social strategies internationally that enhance brand visibility, engagement, and sales. Reporting to the Performance Marketing Director, the Head of Paid Social will manage a Performance Marketing Specialist and Creative Design team of two to deliver full funnel creatives and strategies to build our paid social channels.

This is a high impact and visible role at Estrid holding ownership of significant marketing budgets and having an outsized impact on Estrid's subscriber base and revenue growth. The ideal candidate for this position will possess commercial acumen and a deep understanding of Paid Social, coupled with a keen creative intuition that complements Estrid’s brand ethos. You should be adept at data analysis, team leadership, and managing high-growth creative pipelines. We anticipate the selected individual to exercise a high level of autonomy, spearheading the Performance Marketing domain while ensuring harmony with Estrid's overarching brand objectives and business aspirations.

Responsibilities:

• Performance Optimization: Lead and refine a Paid Social-first acquisition strategy across multiple channels to maximize subscriber intake, reduce CAC, and grow Estrid’s active subscriber base.

• Team Leadership: Mentor, and empower the Performance Marketing team, blending creative excellence with data driven decision-making.

• Strategic Oversight: Develop and own the Paid Social roadmap, balancing short-term efficiency goals with long-term growth initiatives.

• Reporting: Deliver clear, actionable insights to guide budget allocation and campaign optimization in addition to consistent analyses to unlock growth opportunities per channel.

• Project Management: Oversee the seamless execution of a complex creative pipeline and manage stakeholders to sustain a best-in-class creative strategy.

• A/B Testing: Drive a high-frequency testing culture to rapidly identify, scale, and optimize top-performing creatives, messaging, and audience strategies.

• Cross-functional Collaboration: Collaborate with cross-departmental teams (such as Brand Marketing, Product, Supply) across the business to ensure alignment with wider business objectives.
  

Additional information

• On-site presence 4 days a week in the Stockholm or London office is required for effective collaboration within the team and cross-functional teams and real-time campaign management.

Culture we believe you thrive in:
To succeed in the role of Head of Paid Social, we think that you are having a positive, can-do attitude and adapt easily to change. You thrive in a fast-paced, high-growth environment, and have a passion for community and disruption.

The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built. The behaviours of every person matters. Our values are High Standards, Speed, Frugality, Keep It Simple, and Stay Hungry.

What you’ll get:
You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and team at an early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid.

Does this sound like a role made for you? We’re looking forward to hearing from you (please apply with a resume/ cover letter in English)!

Warmly,

Estrid

💜

Office & Colleagues:
We’re a driven and ambitious team with offices in Stockholm and London. We’re now around 80 full-time employees, one third of which have international backgrounds. Our corporate language is English.

Join us!
Estrid is an equal opportunity employer. We’re committed to building a diverse and inclusive workplace, and you're welcome at Estrid for who you are. We believe that the more perspectives we have represented, the more we will thrive, grow and bring value to the world. Our community is for everyone, and the same is true for our workplace.