Hey you,
Since you’ve ended up on this page, it must mean that you’re interested in potentially working at Estrid! We’re so honoured. Here’s more about us and the role:

Estrid is an award-winning vegan razor and body care brand dedicated to reshaping the personal care industry. Founded in 2019 in Stockholm, Sweden, our products include steel razors, wax kits, vegan body care, deodorant and more. With a strong commitment to delivering high-quality products that empower individuals to embrace their authentic selves, Estrid is on a mission to revolutionise the way people experience shaving. Estrid’s products and subscriptions are distributed across Europe and distributed in over 11,000 doors, with millions of subscribers served.

To power this next phase of growth and continue to build our presence throughout Europe through performance marketing, we are seeking a Performance Marketing Specialist to join our team in Stockholm.

Your purpose & impact:
The Performance Marketing Specialist will be responsible for executing Performance Marketing campaigns, primarily Affiliate Marketing, and supporting Paid Social and Search campaigns as well as reporting. We are looking for an analytical and action-oriented individual with a proven track record of executing and optimising campaigns that drive efficient acquisition and retention. 

At Estrid, we value diversity and inclusion, and you'll have the opportunity to work with a wide range of individuals who reflect our core values. Your analytical mindset will be crucial as you analyze campaign KPIs and adjust strategies accordingly.

Some of the things you’ll do:

• Campaign Management: Launch and optimize high-impact Performance Marketing campaigns including Affiliate Marketing, Paid Social and Search. Ensure campaigns meet or exceed performance targets and deliver measurable business results.

• Data-Driven Optimization: Ensure accurate utm tracking and utilize internal BI tools and platform metrics to monitor KPIs including CTR, CPC, CPA and CAC.

• Partnership Management: Maintain and monitor offers with existing affiliate partners to track performance and balance scale with efficiency.

• New Partnerships: Recruit, onboard, and nurture new affiliate partners for new growth opportunities.

• Reporting: Post-campaign analysis of KPIs and including creative analysis to identify opportunities in ads.

• Keyword Research: Optimize efficiency for existing Paid Search campaigns, and increase scale by conducting thorough keyword research. Determine which relevant search terms to target in considering user intent and search volume.

• A/B Testing: Launch regular A/B tests with clear hypotheses that will drive measurable impact, report on learnings and increase organizational know-how to build on variants that are efficient.

• Cross-Functional Collaboration: Work closely with e-comm, product, and brand teams to create high-converting creatives and landing pages.
  

Culture we believe you thrive in:
To succeed in the role of Performance Marketing Specialist, we believe you are positive, have a can-do attitude, and are adaptable to change. You thrive in a fast-paced, high-growth environment, and have a passion for community and disruption.

The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built. The behaviours of every person matters. Our values are High Standards, Speed, Frugality, Keep It Simple, and Stay Hungry.

What you’ll get:
You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and team at an early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid.

Does this sound like a role made for you? We’re looking forward to hearing from you (please apply with a resume/ cover letter in English)!

Warmly,

Estrid

💜

Office & Colleagues:
We’re a driven and ambitious team with offices in Stockholm and London. We’re now around 80 full-time employees, one third of which have international backgrounds. Our corporate language is English.

Join us!
Estrid is an equal opportunity employer. We’re committed to building a diverse and inclusive workplace, and you're welcome at Estrid for who you are. We believe that the more perspectives we have represented, the more we will thrive, grow and bring value to the world. Our community is for everyone, and the same is true for our workplace.