Hey you,
Since you’ve ended up on this page, it must mean that you’re interested in potentially working at Estrid! We’re so honoured. Here’s more about us and the role:

Estrid is an award-winning vegan razor and body care brand dedicated to reshaping the personal care industry. Founded in 2019 in Stockholm, Sweden, our products include steel razors, wax kits, vegan body care, deodorant and more. With a strong commitment to delivering high-quality products that empower individuals to embrace their authentic selves, Estrid is on a mission to revolutionise the way people experience shaving. Estrid’s products and subscriptions are distributed across Europe and distributed in over 11,000 doors, with millions of subscribers served.

To power this next phase of growth and continue to build our presence throughout Europe through influencer marketing, we are seeking a Influencer Marketing Specialist to join our team in Stockholm.

Your purpose & impact:
The Influencer Marketing Specialist will be responsible for managing end-to-end influencer campaigns, from identifying potential partners to analyzing post-campaign data. Your keen eye for talent and strong negotiation skills will be key as you build relationships with new influencers, negotiate contracts, and ideate holistic campaigns. 

At Estrid, we value diversity and inclusion, and you'll have the opportunity to work with a wide range of individuals who reflect our core values. Your analytical mindset will be crucial as you analyze campaign KPIs and adjust strategies accordingly.

Some of the things you’ll do:

• Campaign Management: End-to-end management of influencer campaigns, from scouting, reach-out and negotiation with profiles to managing relationships and post-campaign performance analysis.

• Scouting New Talent: Identifying high-performing commercial influencers/creators Estrid hasn’t collaborated with before, and building relationships with them.

• Negotiation: Handling negotiations with agents/influencers and ensuring consistent cost efficiency by incorporating historical data for existing influencers. Accurately estimating conversions for new influencers through demographic and profile stat info to aid in negotiating with new talent.

• Talent Identification: Exploring new influencer niches and working with an inclusive and diverse set of individuals for commercially viable partnerships that reflect Estrid’s core values.

• Reporting: Post-campaign analysis of KPIs and re-negotiation or budget optimization based on reporting.

• Briefing: Segmenting influencers based on their niche and briefing them on the specific USPs that would resonate, creating and sharing briefs with influencers to resonate with their audience and maximize their conversion potential.

• UGC Management: Handling outreach and negotiations to support the Paid Social team with content needs.

• Benchmarking: Benchmarking key competitors and other inspiring brands to identify talent, content trends, and new promotional opportunities.
  

Culture we believe you thrive in:
To succeed in the role of Influencer Marketing Specialist, we believe you are positive, have a can-do attitude, and are adaptable to change. You thrive in a fast-paced, high-growth environment, and have a passion for community and disruption.

The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built. The behaviours of every person matters. Our values are High Standards, Speed, Frugality, Keep It Simple, and Stay Hungry.

What you’ll get:
You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and team at an early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid.

Does this sound like a role made for you? We’re looking forward to hearing from you (please apply with a resume/ cover letter in English)!

Warmly,

Estrid

💜

Office & Colleagues:
We’re a driven and ambitious team with offices in Stockholm and London. We’re now around 80 full-time employees, one third of which have international backgrounds. Our corporate language is English.

Join us!
Estrid is an equal opportunity employer. We’re committed to building a diverse and inclusive workplace, and you're welcome at Estrid for who you are. We believe that the more perspectives we have represented, the more we will thrive, grow and bring value to the world. Our community is for everyone, and the same is true for our workplace.