Hey you,
Since you’ve ended up on this page, it must mean that you’re interested in potentially working at Estrid! We’re so honored. Let us take you through what this role and working with us could look like.

We won’t lie - this is not your average company. We are a group of dreamers and doers, on a mission to create the world’s greatest consumer brand(s) and company. In these past years, we've done more than most thought possible and have established ourselves as an outlier consumer case. But to be honest, we see this as only the beginning - and we’d like you to join us in building the rest.

Your purpose & impact:
As the Senior Manager of PR & Communications you will be pivotal in shaping and enhancing our brand’s reputation through strategic public relations, media, brand, agency, and influencer partnerships. The ideal candidate will be a skilled storyteller with a proven track record in managing brand image, crafting compelling narratives that get coverage from influencers and media alike, creating limited edition product partnerships with hot brands, and executing impactful brand events.

Some of the things you’ll do:

• Develop and execute comprehensive PR strategies to enhance brand visibility and reputation.

• Build and maintain strong relationships with key media contacts, journalists, and industry influencers and other KOLs.

• Draft and distribute press releases, media kits, and other PR materials.

• Develop and track ambitious KPIs for market PR agencies, monitor media coverage and prepare regular reports on PR activities and results.

• Identify, recruit, and manage organic relationships with influencers and brands that align with the brand’s image and values.

• Develop influencer marketing strategies and campaigns to drive brand awareness and engagement.

• Work closely with the performance marketing team to build synergies with their Influencer Marketing Partnerships strategy.

• Track and analyse organic influencer performance, engagement, and growth.Identify and pursue strategic brand partnership opportunities.

• Collaborate with cross-functional teams to develop co-branded initiatives, limited edition product, and campaigns.

• Manage partnership agreements, presentations, and approvals to ensure successful execution of joint projects.

• Develop and implement crisis communication plans and protocols.

• Prepare statements and manage internal and external communication during crises to protect the brand’s reputation.

• Plan, coordinate, and execute brand events in partnership with local PR agencies, including product launches, media events, and industry conferences.

• Manage event budgets, logistics, approvals, and vendor relationships.

• Ensure events are executed flawlessly and align with the brand’s image and objectives.

Culture we believe you thrive in:
To succeed in the role of Senior PR & Communications Manager we believe that you are ambitious, curious, passionate, collaborative, transparent, creative, results-oriented, and accountable. You thrive in a fast-paced, high-growth environment, and have a passion for community and disruption.

The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built. The behaviours of every person matters. Our values are Impress the World, Raise Standards, Speed, and Frugality.

What you’ll get:
You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and team at an early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid.

Does this sound like a role made for you? We’re looking forward to hearing from you (please apply with a resume/ cover letter in English)! ✨

Warmly,

Estrid

💜

Office & Colleagues:
We’re a driven and ambitious team with offices in Stockholm and London. We’re now around 80 full-time employees, one third of which have international backgrounds. Our corporate language is English.

Join us!
Estrid is an equal opportunity employer. We’re committed to building a diverse and inclusive workplace, and you're welcome at Estrid for who you are. We believe that the more perspectives we have represented, the more we will thrive, grow and bring value to the world. Our community is for everyone, and the same is true for our workplace.