Hey you,
Since you’ve ended up on this page, it must mean that you’re interested in potentially working at Estrid! We’re so honored. Let us take you through what this role and working with us could look like.

We won’t lie - this is not your average company. We are a group of dreamers and doers, on a mission to create the world’s greatest consumer brand(s) and company. In these past years, we've done more than most thought possible and have established ourselves as an outlier consumer case. But to be honest, we see this as only the beginning - and we’d like you to join us in building the rest.

Your purpose & impact:
As the Brand Marketing & PR Lead you will lead localization efforts, build community, and drive brand awareness in the German market. As the local Market Marketing Manager, you will be responsible for crafting and implementing brand marketing, PR, and consumer marketing initiatives that drive sales in the market.

Based in Estrid’s Berlin office and reporting into the Head of Brand Marketing, you will play a pivotal role in merging creativity with operational efficiency to elevate the Estrid brand in DACH, with a strong focus on Germany.

Some of the things you’ll do:

• Collaborate closely with the Head of Brand Marketing to adapt global campaigns, content and messaging.

• Ensure seamless integration between Global and local German/DACH market plans.

• Drive adaptation of Global offering (campaigns, content, messaging) into local plans and execution. Identify opportunities to create relevant content and experiences/campaigns to engage further with the targeted audience.

• Support the global team in ideation, strategy, and execution of campaigns across hero franchises, big bets and always-on activations, inclusive of influencer engagement, partnerships and eventing for the German/DACH market.

• Ensure synergies and efficiencies between earned and paid media activations to further amplify the brand and our key messaging.

• In partnership with local market PR agency, plan and execute events, product launches, and activations to engage consumers and generate buzz around the brand.

• Monitor and analyse market trends, consumer behaviour, and competitor activities to identify opportunities and challenges.

• Lead the development and implementation of local brand creative ideas and campaigns, working with Estrid’s Head of Brand Marketing, to develop best in class content for Germany that augments global storytelling.

• Copy edit and approve all German-language brand copy, translated from English to German by Estrid’s translations agency, to capture brand tone of voice, including website posts, social media descriptions, product descriptions and promo material.

• Partner with the Head of Brand Marketing and the Head of Paid Media to develop and deploy the German and Austrian 360 Consumer Engagement Strategy for all new product launches and brand campaigns.

• Consult on the localization of the global media strategy for all channels including traditional media, media partnerships, digital & social media.

• Build and maintain strong relationships with key media outlets, influencers, and partners to secure press coverage and endorsements.

• Work with local PR agency to oversee PR/Influencer teams to drive YOY growth when it comes to EMV, whilst ensuring brand equity coverage is secured when it comes to traditional editorial coverage. 

• Work with the Global PR Manager to track and report on key performance indicators to measure the effectiveness of PR and marketing initiatives.

Culture we believe you thrive in:
To succeed in the role of Brand Marketing & PR Lead Germany we believe that you are ambitious, curious, passionate, high energy, collaborative, results-oriented and accountable.. You thrive in a fast-paced, high-growth environment, and have a passion for community and disruption.

The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built. The behaviours of every person matters. Our values are Impress the World, Raise Standards, Speed, and Frugality.

What you’ll get:
You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and team at an early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid.

Does this sound like a role made for you? We’re looking forward to hearing from you (please apply with a resume/ cover letter in English)! ✨

Warmly,

Estrid

💜

Office & Colleagues:
We’re a driven and ambitious team with offices in Stockholm and London. We’re now around 80 full-time employees, one third of which have international backgrounds. Our corporate language is English.

Join us!
Estrid is an equal opportunity employer. We’re committed to building a diverse and inclusive workplace, and you're welcome at Estrid for who you are. We believe that the more perspectives we have represented, the more we will thrive, grow and bring value to the world. Our community is for everyone, and the same is true for our workplace.