Trade Marketing Manager UK and DE
Psst… Are you who we’ve been looking for? We’re growing at record speed and we want passionate, hard-working, fun people like you to join us.
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Hey you,
Since you’ve ended up on this page, it must mean that you’re interested in potentially working at Estrid! We’re so honored. Let us take you through what this role and working with us could look like.
We won’t lie - this is not your average company. We are a group of dreamers and doers, on a mission to create the world’s greatest consumer brand(s) and company. In these past years, we've done more than most thought possible and have established ourselves as an outlier consumer case. But to be honest, we see this as only the beginning - and we’d like you to join us in building the rest.
Your purpose & impact:
As Trade Marketing Manager you will be responsible for developing and executing the retail marketing strategy for the UK and Germany through effective communication, development and implementation of strategic plans that enhance our brand presence and drive sales in the retail channel. They will collaborate closely with cross functional teams, including Sales, product development, marketing, IM and PM to create compelling campaigns and promotions.
Some of the things you’ll do:
Define the overall Trade Marketing strategy and promotional calendar for Estrid in retailers across the UK and Germany.
Collaborate with key stakeholders to understand market trends, competitor activities and consumer insights, translating them into actionable strategies.
Work with the retail team and closely with the Marketing team to create bespoke activation plans for retailers to support NPD launches & any commercial moments (Christmas, high summer etc).
Act as the point of contact for Retailer marketing internally, working with key content stakeholders (KAMS, Marketing, CRM, Social, PR).
Create impactful point of sale materials, promotions and merchandising solutions to maximise product visibility and drive retail sales.
Maximise Estrid’ visibility by driving national as well as local events strategy with retail.
Create post-launch analysis reports to analyse the effectiveness and maximise the profitability of these plans, ensuring we share winning activities across the business.
Manage presentations of all launch activations and promotions internally and externally.
Utilise data insights to make informed decisions on budget allocation and ensure that all activities are carried out with budget parameter as agreed with the Sales Director.
Work closely with the sales team, with regular store visits, to action feedback & needs of the teams in-store, maximising the productivity of marketing efforts.
Support the KAMS in all JBP presentations with retailers.
Skills and experiences important for this role:
Proven experience in Trade marketing, preferably in the retail sector.
Experience with working with our key retailers in the UK and DE.
Strong analytical skills with the ability to interpret data and trends.
Excellent communication and interpersonal skills for effective collaboration with internal teams and external partners.
Creative thinking and problem solving abilities to develop unique and impactful marketing initiatives.
Ability to manage multiple projects simultaneously in a fast paced environment.
Culture we believe you thrive in:
To succeed in the role of Trade Marketing Manager Nordics we believe that you are a strategic thinker with an analytical, creative mindset. You thrive in a fast-paced, high-growth environment, and have a passion for community and disruption. You’re driven and have a proven track record for driving successful trade initiatives.
The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built. The behaviours of every person matters. Some of our values are Champion the Customer, Build Together, Raise Standards, Get Scrappy, Move Fast, Take Ownership, and Challenge & Commit.
What you’ll get:
You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and team at an early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid.
Does this sound like a role made for you? We’re looking forward to hearing from you (please apply with a resume/ cover letter in English)! ✨
Warmly,
Estrid
💜
Office & Colleagues:
We’re a driven and ambitious team with offices in Stockholm and London. We’re now around 80 full-time employees, one third of which have international backgrounds. Our corporate language is English.
Join us!
Estrid is an equal opportunity employer. We’re committed to building a diverse and inclusive workplace, and you're welcome at Estrid for who you are. We believe that the more perspectives we have represented, the more we will thrive, grow and bring value to the world. Our community is for everyone, and the same is true for our workplace.
- Locations
- London, UK
![Picture of Gillian Birrell](https://images.teamtailor-cdn.com/images/s3/teamtailor-production/square_226-v4/image_uploads/5a8cbb41-55fa-465d-a4a9-81ca9a3fde1b/original.jpeg)
About Estrid
Estrid is a Scandinavian razor brand on a 24/7 mission to build the most daring and inclusive brands in the world.
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Trade Marketing Manager UK and DE
Psst… Are you who we’ve been looking for? We’re growing at record speed and we want passionate, hard-working, fun people like you to join us.
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