Since you’ve ended up on this page, it must mean that you’re interested in potentially working at Estrid! We’re so honored. Let us take you through what this role and working with us could look like.
We won’t lie - this is not your average company. We are a group of dreamers and doers, on a mission to create the world’s greatest consumer brand(s) and company. In these past years, we've done more than most thought possible and have established ourselves as an outlier consumer case. But to be honest, we see this as only the beginning - and we’d like you to join us in building the rest.
Your purpose & impact:
As the Performance Marketing Creative Strategist you will conceptualize, brief, edit, launch and analyze ads on Meta, Tiktok, Youtube and other Social Media channels, orchestrating comprehensive digital campaigns from start to finish. You will work closely with the rest of the Performance Marketing team to ensure every ad that goes live from our channels raises the standard of social-first video ads, in addition to collaborating and communicating closely with the Brand department to ensure all ads align with the company’s brand vision.
Some of the things you’ll do:
End-to-end management of digital campaigns, from conceptualizing campaigns to performance analysis of the final results.
Project management and cross-departmental communication of priorities.
Applying Estrid’s brand identity to performance marketing creatives from the ideation to production through to localisation.
Creating moodboards, storyboards and look & feel presentations for video assets and presenting within and outside of the organization if necessary.
Working with existing static/video assets and turning them into content built for Paid Social performance.
A/B testing creative variations and sharing the results within the organization, creating documentation to expand Estrid’s organizational memory.
Benchmarking key competitors and other inspiring brands.
Skills and experiences important for this role:
Bachelor’s in Marketing, Photography, Graphic Design or similar.
5+ years of experience in a well known creative marketing agency focusing on Social Media or Content.
Graphic and motion design experience.
Proficient in Adobe CS.
Proven track record in concept generation.
Strong copywriting skills.
Keen interest in Social Media, and keeping up to date with trends & platform algorithms.
Strong communication skills.
Experience in managing Paid Social campaigns, predominantly across Meta & Tiktok is a plus
Culture we believe you thrive in:
You thrive in a fast-paced, high-growth environment, and have a passion for community and disruption. You’re driven and have a proven track record for driving successful trade initiatives.
The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built. The behaviours of every person matters. Some of our values are Champion the Customer, Build Together, Raise Standards, Get Scrappy, Move Fast, Take Ownership, and Challenge & Commit.
What you’ll get:
You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and team at an early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid.
Does this sound like a role made for you? We’re looking forward to hearing from you (please apply with a resume/ cover letter in English)! ✨
Office & Colleagues:
We’re a driven and ambitious team with offices in Stockholm and London. We’re now around 80 full-time employees, one third of which have international backgrounds. Our corporate language is English.
Estrid is an equal opportunity employer. We’re committed to building a diverse and inclusive workplace, and you're welcome at Estrid for who you are. We believe that the more perspectives we have represented, the more we will thrive, grow and bring value to the world. Our community is for everyone, and the same is true for our workplace.