Since you’ve ended up on this page, it must mean that you are interested in potentially working at Estrid! We are so honored. Let us take you through what this role and working with us could look like.
The Estrid rundown:
We won’t lie - this is not your average company. We are a group of dreamers and doers, on a mission to create the world’s greatest consumer brand(s) and company. In these past years, we've done more than most thought possible and have established ourselves as an outlier consumer case. But to be honest, we see this as only the beginning - and we would like you to join us in building the rest.
Your purpose & impact:
As Trade Marketing Manager you will be responsible for developing and executing the retail marketing strategy for all regions through effective communication, development and implementation of strategic plans that enhance our brand presence and drive sales in the retail channel. You will collaborate closely with cross functional teams, including KAMS, product development and marketing to create compelling campaigns and promotions.
Some of the things you’ll do:
Define the overall Trade Marketing strategy and promotional calendar for Estrid in retail
Collaborate with key stakeholders to understand market trends, competitor activities and consumer insights, translating them into actionable strategies
Work with the b2b team and closely with the Marketing team to create bespoke activation plans for retailers to support NPD launches & any commercial moments (Christmas, high summer etc)
Act as the point of contact for Retailer marketing internally, working with key content stakeholders (NAMS, Marketing, CRM, Social, PR)
Create impactful point of sale materials, promotions and merchandising solutions to maximise product visibility and drive retail sales
Maximise Estrid’s visibility by driving national as well as local events strategy with retail
Create post-launch analysis reports to analyse the effectiveness and maximise the profitability of these plans, ensuring we share winning activities across the business
Manage presentations of all launch activations and promotions internally and externally
Utilise data insights to make informed decisions on budget allocation and ensure that all activities are carried out with budget parameters as agreed with the Head of b2b
Work closely with the B2B team, with regular store visits, to action feedback & needs of the teams in-store, maximising the productivity of marketing efforts
Support the KAMS in all JBP presentations with retailers
Developing ads with clear USPs (able to draft copy and write clear briefs) with keen attention to detail, taking on an iterative approach together with Creative team
Skills and experiences important for this role:
Proven experience in Trade marketing, preferably in the retail sector
Strong analytical skills with the ability to interpret data and trends
Excellent communication and interpersonal skills for effective collaboration with internal teams and external partners
Creative thinking and problem solving abilities to develop unique and impactful marketing initiatives
Ability to manage multiple projects simultaneously in a fast paced environment
Culture we believe you thrive in:
To succeed in this role you should have excellent communication skills that can form strong relationships both internally and externally. You thrive in a fast-paced, high-growth environment, and have a passion for sustainability and eco-friendly consumer goods. You will be driven and have a proven track record for driving successful trade initiatives.
The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built. The behaviours of every person matters. Some of our values; Speed, Excel, Togetherness and Challenge & Commit.
What you’ll get:
You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and team at a very early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid.
Does this sound like a role made for you? We’re looking forward to hearing from you (please apply with a resume/ cover letter in English)!✨
x / Stay kind,
Office & Colleagues:
We’re a driven, and ambitious team with a personal and colourful office space in central Stockholm. We have lots of great-to-have work-related stuff but also snacks, neon signs, comfy couches, and big terraces, we think you'll like it! We’re now around 80 full-time employees, which of whom one third have international backgrounds so our corporate language is English.
Estrid is a community of dedicated creators and doers who are, perhaps without always realizing it, changing an entire industry. We’re rooting for movements and cultural shifts we believe in, and we’re here to help lead the way. We are a brand and company that’s not afraid to do things differently but in fact, celebrates differences in all shapes and forms. We need people who can fill those shoes.
Are you ready to move mountains? Good, because so are we.
Estrid is an equal opportunity employer. We are committed to building a diverse and inclusive workplace, and you are welcome at Estrid for who you are. We believe that the more perspectives we have represented at our office, the more we will all thrive, grow, and bring value to the world. Our community is for everyone, and the same is true for our workplace.