Dear candidate,
Since you’ve ended up on this page, it must mean that you are interested in potentially working at Estrid! We are so honored. Let us take you through what this role and working with us could look like.

The Estrid rundown:
We won’t lie - this is not your average company. We are a group of dreamers and doers, on a mission to create the world’s greatest consumer brand(s) and company. In these past 3 years, we´ve done more than most thought possible and have established ourselves as an outlier consumer case. But to be honest, we see this as only the beginning - and we would like you to join us in building the rest.

Your purpose & impact:
As CRM and Loyalty specialist, you will be a key player in driving the success of Estrid’s CRM function and be part of our E-com team. Your main responsibility will be to plan and execute on campaigns with the main goals of revenue and retention. You will set and drive Estrid Customer loyalty program to increase retention, decrease churn and improve the overall value for our customers. Your analytical skills will help you find low hanging fruits and great opportunities for the team to execute on.

Some of the things you’ll do:

• Develop amazing strategies for segmentation, automation, and optimization and create projections that will keep our retention numbers sky high

• Explore and manage all channels and communication activities within the CRM in all our markets (email, SMS, push and post)

• Be a key stakeholder for our CRM systems, including evaluating current as well as scout new possible tools

• Ensure effective end-to-end delivery of CRM campaigns to meet set targets and KPIs

• Ensure personalization and dynamic content for all parts of the campaigns across multiple channels

• Understand metrics of success for campaigns and evaluate based on those with broader business context in mind; work in iterations, taking learnings via batch testing

• Continuously analyze and monitor flows to reach improved Retention Rate, Churn Rate, AOV, Engagement Rate, NPS

• Strategy for A/B testing email/SMS to achieve identified business objectives

• Constantly look for ways to better understand the customers needs and desires, in order to improve communication and flows

• Work closely with other departments in the organization (e.g. Brand and Customer Experience) to make sure every customer touchpoint is cohesive

Your skills and experiences:

• You have +2 years of relevant work experience within CRM / Retention

  • Experience from a subscription based company is highly desirable

• Customer loyalty program background

• Strong sense of branding and communication

• Analytical and technical profile with a strategic mindset

• Advanced knowledge of Microsoft Excel

• Experience using CRM software

• Experience in marketing automation tools

• Fluent in English

Culture we believe you thrive in:
The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built. The behaviours of every person matters. Some of our values; Speed, Excel, Togetherness and Challenge & Commit.

What you’ll get:
You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and team at a very early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid. The position is based at our office in Stockholm City. 🚀

Does this sound like a role made for you? We’re looking forward to hearing from you!✨

x / Stay kind,

Estrid

💜

Office & Colleagues:
We’re a driven, and ambitious team with a personal and colourful office space in central Stockholm. We have lots of great-to-have work-related stuff but also snacks, neon signs, comfy couches, and big terraces, we think you'll like it! We’re now around 70 full-time employees, which of whom ¼ have international backgrounds so our corporate language is English.

About us
Estrid is a community of dedicated creators and doers who are, perhaps without always realizing it, changing an entire industry. We’re rooting for movements and cultural shifts we believe in, and we’re here to help lead the way. We are a brand and company that’s not afraid to do things differently but in fact, celebrates differences in all shapes and forms. We need people who can fill those shoes.

Are you ready to move mountains? Good, because so are we.

Join us!

Estrid is an equal opportunity employer. We are committed to building a diverse and inclusive workplace, and you are welcome at Estrid for who you are. We believe that the more perspectives we have represented at our office, the more we will all thrive, grow, and bring value to the world. Our community is for everyone, and the same is true for our workplace.