Head of People 💌

If you are looking to be part of building the brands of the future, have incredible colleagues, and disrupt an entire industry, please let us know!
Scroll to content

Estrid is on a full-time mission to create the brands of the future with the customer and experience in focus. We are innovative and driven and are currently one of the fastest-growing startups in Europe. We like to challenge today's standards, and always deliver more than what's expected of us. We would not have come this far if it weren’t for all the people working at Estrid - bringing these visions to life. We would be tremendously excited if you were one of the people to join us early on, on this journey to develop one of the world’s most impactful brand-building organizations, ever.


We are looking for a strategic and creative Head of People to lead our People & Culture agenda to make Estrid one of the best and most exciting places to work. You'll take the lead in developing a value-driven, world-class organization and make Estrid a top tier employer brand for exceptional creatives and talents, which will be crucial on our journey to scale the brands of the future in record time. You will be a champion of Estrid culture, applying business skills and strategic thinking to create a People function that gives Estrid a unique, competitive advantage while bringing magic to our current and future colleagues' lives. You’ll set People goals and strategies, and ensure our Employer Value Proposition stands out and attracts the best humans possible to build Estrid and future brands while paying close attention to the dynamics and wellbeing of the current team.

You have a deep understanding of and experience in helping people thrive in any organisation, particularly in supporting great people working to achieve exceptional goals together. You have long-term and people-first thinking in everything you do, and possess the skills to communicate your visions and inspire teams to go above and beyond to make those visions come to life.

This is a key role for a truly talented individual with a strong understanding of everything people and employer branding - expect to have a major impact.


Some of the things you will do:

  • Own all our People/HR functions, ensuring we have processes set up for creating a fantastic, values-driven organization at scale
  • Define the People strategies, and establish frameworks and roadmaps for attracting, hiring and retaining world-class top talent that embody our culture and values
  • Formulate strategies and identify opportunities for creating best in class employer branding.
  • Work to develop Estrids workforce diversity, inclusion and belonging initiatives
  • Implement new learning and development programs to provide employees with the necessary tools to be most effective in their roles and career development
  • Establish a data-driven, strategic, world-class People team department in-house that constantly learns, tests, iterates and improves
  • Partner with and work cross-teams in close collaboration with management to make sure we always have the right people, at the right time and allow for rapid, sustainable growth
  • Coach managers and the team in People related areas
  • Set a compensation and benefit strategy, and manage People budget in partnership with executive management. 

What we are looking for:

  • A strong individual that resonates with Estrid, and will be a motivated team member  
  • 5-8+ years experience working within HR, minimum 3-5 years in a managerial position
  • Experience in leadership, strategy, organisational structures and processes, routines within HR & Compensation and Benefits
  • A genuine interest in developing a value-driven culture, built on our core values Create Magic, Go Above & Beyond, Be in it Together and Speed. 
  • Knowledge in new strategies and technologies for finding the best workflows
  • A strong understanding of employer branding, candidate experience and culture
  • Strong drive, high flexibility, and decision-making skills

We think that you are: 

  • Highly ambitious and driven. Likes to take initiatives and go above and beyond
  • Passionate about your job and enjoy a fast-paced, dynamic working environment
  • Able to influence and manage change across an organization, including at the executive level
  • A strategic thinker with the proven ability to execute and build scalable processes and systems, and a natural problem solver, constantly removing obstacles and simplifying things
  • A people-person and team player, enthusiastic about team culture and energy generous
  • Fluent in English, with great feeling for digital communication 

You will play an important role in taking Estrid to the next level, so you should desire to go above and beyond to produce the best work results. In turn, you will be joining an incredible company and team at a very early stage where everything you do will have a huge impact. 

This is a full-time position, and you'll be working at our office in central of Stockholm.

Does this sound like a role made for you? We're looking forward to hearing from you! ✨ 

Stay smooth,

Estrid 💜 



About us 

Estrid is a community of dedicated creators and doers who are, perhaps without always realizing it, changing an entire industry. We root for movements and cultural shifts we believe in, and we’re here to help lead the way. We are a brand and company that’s not afraid of doing things differently and celebrate differences in all shapes and forms.

Are you ready to move mountains? Good, because so are we.

Estrid is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.


Or, know someone who would be a perfect fit? Let them know!


A brand, much like a party, is only as great as the people present. We are lucky enough to have a group of exceptionally smart, hard-working fun, and kind people as a part of our team. We work, play, and solve problems together, while —hopefully— making the world just a little bit better.

Already working at Estrid?

Let’s recruit together and find your next colleague.

  • Alan
  • Alicia
  • Amanda
  • Amanda Troell
  • Angelica Barwich
  • Annika
  • Ben Eliass
  • Cassandra
  • Celine
  • Ellen

Applicant tracking system by Teamtailor